Review

Feb 2, 2024

What CMOs Can Learn about Meeting CEO Expectations in 2024

As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...

Oct 2, 2023

Is Matomo the Google Analytics Killer?

I have been working with web analytics for a long time. I remember when Google Analytics was called Urchin, and tools like WebTrends and...

Sep 15, 2023

A New (to me) CMO Survey and Some Better Findings!

Some of you may know that one of my favorite things is to read the Gartner CMO study every year when it’s released. I don’t know why I...

Sep 8, 2023

Gartner's CMO Spend Study 2023: Too Thin, Too Superficial, and Recycled

Every year, I am very eager to read Gartner's CMO Spend Study. The study usually comes out in the early summer, but I always forget about...

Apr 4, 2023

What Are You Doing!?!? A review of the Gartner CMO Spend Survey 2018-2019

Download my annotated version of the report by clicking here. Let me begin by saying I disagree with the title of this report. It should...

Apr 4, 2023

Customer Journey Analytics--You Need To Know About This

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...

Apr 4, 2023

SEMrush Ranking Factors vs. MOZ Search Engine Ranking Factors (plus 7 key take aways)

Recently, SEMrush announced the release of their new SEO ranking factors report. I don't know about you, but I love reading these kinds...

Apr 4, 2023

Martech Down, Analytics Up! A Review of the Gartner CMO Spend Survey 2017-2018.

This year's Gartner CMO Spend Survey is really great. In fact, I like it better than last year. Whereas the last one was all about...

Apr 4, 2023

How AI is (almost) Transforming Marketing

Datorama recently published a white paper called "How AI is Transforming Marketing -- Making the Impossible Possible". Because AI is the...

Apr 4, 2023

Tangential Content Drives Links, but Does It Create Value?

I recently came across this article by Kerry Jones of Fractl and I thought it was worth mentioning. Tangential Content Earns More Links...

DATACRAFT