Perspective 2/2

Apr 4, 2023

SEO for Niche Markets

Recently, I've had the pleasure of talking to several companies that have very niche products and services. They are looking for ways to...

Apr 4, 2023

Customer Journey Analytics--You Need To Know About This

Let's talk about touch points. In marketing we have this understanding that customers and potential customers interact with the brand and...

Apr 4, 2023

Brands are Missing An Important Opportunity: Authentic Content that Creates Results

I believe most brands are missing a huge opportunity to connect with their audience in a strategic way by finding their authentic voice....

Apr 4, 2023

Question your Assumptions--Measure Actual Value, Not Assumed Value (4 things to keep in mind)

Here's the thing with KPIs--they can be anything you want. And too often, they end up being just that. However, performance should be...

Apr 4, 2023

Analytics Storytelling and the Ladder of Abstraction

“Analytics storytelling” is a very popular topic. Lots of people talk about “storytelling with data”, but rarely have I ever seen true...

Apr 4, 2023

Four Ways Chaos Managers Make Us Better at Analytics

It is inevitable that sooner or later you’ll run into a manager that seems to manage by chaos. These people are easy to see. They often...

Apr 4, 2023

16 Principles for Doing Marketing Analytics Well

1. Have Clear Measurable Objectives Objectives are what you are trying to achieve. They are what you aspire to. They usually take time...

Apr 4, 2023

How to Assess SEO Opportunities with 4 Key Questions

Is SEO right for my company? It comes up a lot that I get a call from a potential client who would like to “SEO” their website. This is...

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