DATACRAFT

This is the second post in my series on "buzzwords". Often derided as superficial, but buzzwords can be a gateway to great conversations...

Buzzwords are often derided as superficial, but buzzwords can be a gateway to great conversations with stakeholders and clients. As the...

As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...

While data and analytics hold the key to competitive advantage and improved outcomes, many businesses struggle to translate potential...

Marketing dashboards have been a hot topic for a long time and lately have been coming up for me with clients. Ideas around dashboards...

Marketing maturity models are a helpful tool for organizations that are looking to improve their marketing analytics capabilities. These...

Many strategies and marketing plans include business goals and media metrics. Depending on the team that is authoring the strategy, the...

Marketing is a complex and dynamic field. It requires constant measurement and optimization. But how do you measure the performance of...

An integrated marketing dataset is a collection of data from various marketing channels that is consolidated and analyzed to give...

Recently every project I've worked on has benefited from putting together an ecosystem diagram. Not everyone knows what these are, how to...