Dashboards? YES!
This is the second post in my series on "buzzwords". Often derided as superficial, but buzzwords can be a gateway to great conversations...
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Apr 9
Benchmarks? YES!
Buzzwords are often derided as superficial, but buzzwords can be a gateway to great conversations with stakeholders and clients. As the...
Feb 2
What CMOs Can Learn about Meeting CEO Expectations in 2024
As we step into 2024, the role of Chief Marketing Officers (CMOs) continues to evolve. No longer confined to traditional marketing tasks,...
Jan 19
Building a Winning Marketing Analytics Program: Beyond Tools and Technology
While data and analytics hold the key to competitive advantage and improved outcomes, many businesses struggle to translate potential...
Jan 15
From Assumptions to Evidence: The Power of Marketing Analytics Intensive "Test - Learn - Grow" Programs
It’s a new year. Everyone is excited to craft their strategies, plan their campaigns, develop messages, target audiences and get to...
Jan 3
Marketing Analytics Dashboards – three critical features to get started
Marketing dashboards have been a hot topic for a long time and lately have been coming up for me with clients. Ideas around dashboards...
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